How to Effectively Manage Facebook Page Roles: A Complete Guide

Ever found yourself captivated by a bakery’s social media images? Those mouthwatering photos of delicate pastries, artistically crafted cakes, and irresistible donuts are hard to resist.

For La Baguette Panaderia, those stunning visuals became a source of frustration when former employees allegedly took control of their Facebook page, altered content, and used it to promote a competing business. Their creations appeared under the name “Tito & Tita,” leading La Baguette to pursue legal action. Fortunately, the Maryland bakery has since bounced back, but the incident teaches us two important lessons.

First, even cupcakes aren’t immune to theft.
Second, and more importantly, Facebook page roles are crucial.

Beyond safeguarding your business, assigning Facebook page roles helps your social media team operate more efficiently. While not every brand will experience such issues, effective use of page roles helps you maintain control and streamline operations. Let’s explore how.

What Are Facebook Page Roles?

Facebook page roles refer to the different levels of access you can assign to individuals managing your business page. By delegating responsibilities through roles, you can ensure everyone on your team knows their tasks and authority.

Facebook Pages, Groups, and Profiles

Before diving into roles, it’s important to understand the difference between a Facebook business page, a group, and a personal profile. While groups foster community interaction, and personal profiles are tied to individuals, business pages are essential for promoting your brand. Converting a personal profile into a business page is simple and ensures you’re using Facebook to its full potential.

Why Using Page Roles Effectively Matters

Proper use of Facebook page roles ensures smooth management, prevents errors, and keeps your business secure. For instance, you could assign the “Editor” role to a content creator to handle posts, while a customer service representative might be the “Moderator” to manage comments.

Assigning roles helps avoid issues like unauthorized changes or accidental mishaps. Take La Baguette, for example—they now add a watermark to every image to prevent misuse of their visuals.

Facebook Page Roles: Responsibilities and Permissions

Each Facebook page role comes with different responsibilities, so understanding what each entails is key to effective delegation.

Admin Role

The admin has ultimate control over the page, able to:

• Manage roles and settings
• Edit the page and add apps
• Create, edit, and delete posts
• Respond to and delete comments
• Ban users
• Manage ads, promotions, and insights
• Moderate live chats

Admins hold the power to assign and adjust other users’ roles, making them the most trusted member of the team.

Editor Role

Editors have nearly as much control as admins. They can create and edit content, respond to messages, and moderate comments. Editors also have access to page insights, allowing them to base their decisions on data.

Moderator Role

Moderators are the gatekeepers, responsible for reviewing and responding to posts and messages. They can remove content, ban users, and access page analytics, but they cannot create or edit posts.

Advertiser Role

Advertisers manage the promotional side of things. They can create and track ads, view analytics, and assess performance, but they don’t have authority over page content or messaging.

Analyst Role

Analysts focus on data. They review page insights, track performance, and generate reports. Their role is more passive, as they don’t interact with content or users.

Community Manager Role

Community managers focus on moderating Facebook Live chats. They keep discussions respectful, remove inappropriate comments, and pin important messages. They can also suspend or ban users if needed.

4 Tips for Effective Use of Facebook Page Roles

1. Assign the Right Roles to the Right People

Carefully consider who should handle each role. For example:

• Admin: The business owner or a trusted manager with a deep understanding of company goals.
• Editor: A marketing-savvy team member who can create and manage content.
• Moderator: A customer service rep who excels at managing interactions and maintaining guidelines.
• Advertiser: A digital marketing expert focused on ad performance.
• Analyst: Someone skilled at interpreting data and generating insights.
• Community Manager: An individual who thrives on engagement during live events.

2. Use Pending Approvals to Control Workflow

Facebook’s “pending approvals” feature lets admins approve posts before they go live. This ensures all content aligns with your brand’s voice and values. Creators can submit their posts as drafts for admin approval, establishing a clear workflow that maintains quality control.

You can also allow user-generated content by adjusting your privacy settings to require approval before third-party posts go live.

3. Track Role Performance Using Insights

Use Facebook’s insights tools to monitor how different team members are performing. For example:

• Evaluate editor success by analyzing post engagement.
• Review response times for moderators.
• Check which ads are generating the most revenue for advertisers.

4. Regularly Update Page Roles

As your business evolves, it’s crucial to update roles and permissions. This prevents security risks and ensures everyone has the right level of access to do their job. For instance, if a team member leaves, make sure to revoke their access immediately to avoid incidents like the one involving La Baguette.

Stay on Top of Your Facebook Strategy

Facebook continues to dominate the social media landscape, accounting for 49.9% of all U.S. social media visits as of August 2023. With so much attention on the platform, it’s important to maintain a strong presence — and effective use of page roles can help.

Take time to review your current setup:

• Do you have more than one admin to handle emergencies?
• Is the decision-maker in charge of your brand’s voice?
• Are the right people assigned to content creation, customer service, and ads?
• Is there a clear process for content approval and publication?
• Are outside contractors only given the permissions they need?

Once you’ve addressed these questions, you’ll be set for Facebook success.

By using Facebook page roles effectively, you can ensure smooth operations, maintain control, and keep your brand’s reputation intact. Set up your roles today and manage your page confidently.